Melitta is a company of breakthrough innovations. From the invention of the coffee filter, the first vacuum-packed coffee, the first plastic wrap in Europe to the full-assortment approach for vacuum cleaner bags, we have established new segments and set new standards. Innovations are our roots, and we utilize them to continue growing.
Melitta is a company of breakthrough innovations. From the invention of the coffee filter, the first vacuum-packed coffee, the first plastic wrap in Europe to the full-assortment approach for vacuum cleaner bags, we have established new segments and set new standards. Innovations are our roots, and we utilize them to continue growing.
We live in a fast-paced environment, which is becoming increasingly more complex and digital. Customers can buy what they want, where they want. Their enormous demands regarding novelty, quality, and availability are also increasing. This creates numerous opportunities for innovation. Our goal is to satisfy customer needs, create great experiences, and offer solutions that make our customers’ life easier, better, and more comfortable. True to our credo: We innovate for you!
We live in a fast-paced environment, which is becoming increasingly more complex and digital. Customers can buy what they want, where they want. Their enormous demands regarding novelty, quality, and availability are also increasing. This creates numerous opportunities for innovation. Our goal is to satisfy customer needs, create great experiences, and offer solutions that make our customers’ life easier, better, and more comfortable. True to our credo: We innovate for you!
Innovations do not develop themselves. They are the result of hard work and are based on the belief in our values, which motivate us day after day. We take the customers' perspective, work iteratively, are bold and trust in the competencies we have at Melitta.
Innovations do not develop themselves. They are the result of hard work and are based on the belief in our values, which motivate us day after day. We take the customers' perspective, work iteratively, are bold and trust in the competencies we have at Melitta.
We create experiences that simplify and enrich peoples’ lives. Everything starts with customer needs and expectations. With “customer,” we mean the actual user of a solution.
Iterative approaches make room for failure. By failing early, fast, and often, we facilitate learning. This way, we see where to improve our concepts and thereby reduce risks and save resources in the long run.
We remove communication barriers. Well-created experiences integrate diverse perspectives: from customer to technology and business. Creating meaningful experience is a mutual effort.
We create experiences that simplify and enrich peoples’ lives. Everything starts with customer needs and expectations. With “customer,” we mean the actual user of a solution.
Iterative approaches make room for failure. By failing early, fast, and often, we facilitate learning. This way, we see where to improve our concepts and thereby reduce risks and save resources in the long run.
We remove communication barriers. Well-created experiences integrate diverse perspectives: from customer to technology and business. Creating meaningful experience is a mutual effort.
The Melitta Innovation Approach focuses on value propositions, which really satisfy relevant customer needs and desires. To achieve our goal, the approach consists of three parts, namely: identification, creation, and realization of customer value. It is adaptable to any development, so we can evolve solutions for products or services for both physical goods and digital applications.
The Melitta Innovation Approach focuses on value propositions, which really satisfy relevant customer needs and desires. To achieve our goal, the approach consists of three parts, namely: identification, creation, and realization of customer value. It is adaptable to any development, so we can evolve solutions for products or services for both physical goods and digital applications.
Innovation is the result of collaboration. We are always looking for partnering opportunities and interesting new contacts. Click on one of our team members below.
Strategy & Foresight
Consultant & Communication
Consultant & Communication
Consultant & Communication
Consumer Insights & Trends
Innovation is the result of collaboration. We are always looking for partnering opportunities and interesting new contacts. Click on one of our team members below.
Strategy & Foresight
Consultant & Communication
Consultant & Communication
Consultant & Communication
Consumer Insights & Trends